Case Study For: Aronson and Associates

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Aronson & Associates LLP was formed in November 2007 as a result of the addition of a partner to the sole proprietorship operated for more than twenty-three years by Kenneth S. Aronson CPA. Ken has been a CPA for more than twenty-nine years and has practiced in the greater Milwaukee area providing services to both business and individual clients. The firm provides professional services in the areas of compilation and review of financial statements, business and financial consulting, income tax planning and preparation and general business advisory services. Their goal was to provide a web presence for their business as it made its transition that would portray a professional image and provide a further service to their clients. After the customary maintenance training provided on all Synapse Designs web projects, the site was handed off for basic maintenance by Aronson & Associates LLP.

Requirements for the new website:

  • Provide detailed information about Aronson & Associates LLP to site visitors.
  • Provide contact information to the public quickly and easily.
  • Provide information in a clean and easy to navigate web site allowing visitors to find the required information rapidly.
  • Provide the above items in an aesthetically pleasing format that would imbue the ideas and philosophy of the firm.

Goals: Aronson & Associates LLP contracted with Synapse Designs to provide a stylish and easy to maintain website for their organization.

Solutions: The new Aronson & Associates LLP website provides an online presence which offers its visitors a consistent aesthetic look and feel. allowing visitors to rapidly assimilate the navigation and thereby find the information they seek in a timely manor making the site more user friendly. The site has also been designed with the same strict focus on download speeds that is applied to all sites developed by Synapse Designs, Inc®.

New site features:

  • 1024×768 site design to meet upcoming design standards and to maximize available viewing area.
  • In-house management of site content

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